Saltwater People work with Aboriginal and Torres Strait Islander artists to centre Indigenous knowledge in our strategic communication design.

The creative agency was founded in 2O18 on Kuku Yalanji, Djabuguy and Yirrganydji Country country by the Barling-Seden family to provide opportunities for First Nations creatives and to amplify Indigenous voices in media and communications.

Saltwater People is a creative agency for social impact. We ensure Aboriginal and Torres Strait Islander creatives are fairly compensated for their cultural and intellectual property, as guided by NAVA and other benchmarking tools.

We are committed to supporting and coaching emerging professionals in their work to expand this growing industry. We are proud to be working in this space and acknowledge the hard work of the Indigenous-led agencies and creatives who came before us.

Saltwater People are Supply Nation certified as an Indigenous-led company and are a member of the Indigenous Art Code.

Reducing racism through shared practice

Our Directors, Richard Seden and Bianca Barling-Seden met whilst working in Yirrkala, North East Arnhem Land. Our son Malo was also born on Yolngu country in 2O13.

Richard is a Kaanju, Wuthathi and Torres Strait Islander man who has dedicated more than two decades working in Indigenous Health and Wellbeing in Central Australia, North East Arnhem Land and Cape York. Richard now works on his own creative practice.

Bianca has worked with Indigenous people and their communities in the Asia Pacific region and in Northern Australia for over a decade. Before establishing Saltwater People, Bianca worked with community organisations, universities and government across communications, engagement and cultural capability.

Together the Barling Seden family are committed to reducing racism through shared practise, you can learn more about their family story by listening here.

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