ReefTO

Create a visual identity and suite of communication products for the launch of the Traditional Owner Implementation Plan 2050 and increase advocacy and education to raise awareness of Traditional Owners’ ongoing contributions and strategies to care for and protect the Great Barrier Reef for future generations.

Saltwater People created a vibrant visual identity centring  Kuku Yalanji/Jalanji artist, Josie Olbar’s artwork, titled Dulngku (Reef) and delivered a range of communications products including, the Implementation Plan, a historical timeline (both print and interactive), ReefTO website and an animation created by GBR Traditional Owners and creatives; Talei Elu, Bernie Singleton, Gavin Singleton, Chrissy Grant and Sheree Jacobs, with direction and guidance from ReefTO. 

A Communications Strategy, Social Media Management and Media Kit were also delivered to raise the project profile and stakeholder engagement.